Every website owner wants to increase their ranking in search results. We all want our website to be it a blog or a business site to be on page 1. In this article, we will try to discuss the various ways in which the visibility of a website in Google can be improved that is search engine rankings can be made better.
- Create and publish relevant content
High-quality content is the number one reason that a website’s search engine rankings improve over time. There is simply no alternative to creating and publishing good content. Quality content makes visitors visit your website, again and again, increases traffic and therefore it a more trustworthy source of information. It is a virtuous cycle or positive feedback loop.
For each page that you create think of a keyword that visitors to your site might search for. Such as if you own a website on fitness and weight loss a popular search term would be “HIIT exercise programs.” Write informative content (and do not skip the need for good grammar) and repeat the keyword that you have chosen several times through the page. But not too many times either (or in SEO speak no keyword stuffing). Use the keyword in the opening paragraph and closing paragraph and a few times (but not too many times) in the body of the article.
- Update fresh content regularly
Not only should you publish relevant content but you have to do so regularly. SEO firms advice that there has to be relevant and fresh content on your site. Find out what are required keywords and integrate them into website or blog. Make sure that the content is easy to read and that the font and background color are friendly to the eye. It is essential to have new, well written, informative and grammatically correct information on your site to improve search engine rankings.
- Create high-quality backlinks
Backlinks are a powerful way to improve a website’s page ranking. It is an incoming hyperlink from one webpage to another. Why is it important? If I post hyperlink of your page about “HIIT exercise program” in saying my Twitter account or Facebook page or blog it shows
A) at least one reader read and found your page to be informative and your website to be trustworthy
B) my friends and followers who are interested in exercise will likely visit your site and check out what you have written.
Imagine this happening a thousand times with pages from your website. The search engine finds high-quality backlinks to be a very trustworthy parameter in page ranking.
- Importance of metadata
Metadata is a dry topic since website visitors cannot see it. But the all-important search engine bots can and when it comes to search engine rankings the bots and their master the search engine algorithm are the ones to please.
The most obvious form of metadata is Meta tags. They are snippets of text that tell a search engine in brief what your website/page is all about.
There is Title Metadata, Description Metadata, Keyword Metadata all of which are important and best handled by an SEO expert (unless you are one yourself).
- Optimize your website for speed
According to a recent study over half internet users expect a webpage to load inside 2 seconds. Any longer than that and they will click on another site ranked above or below you in search engine page.
Use GZIP compression tools and save CSS and scripts as external files to avoid lengthy loading time.
To rank high in the search engine is a long-term project. It will not happen tomorrow or next month. The average age of a page that ranks on page 1 of Google was more than 2 years. Only 6% of the web pages in the first page of Google were less than a year old.
So you and your SEO team have to have the commitment, focus, and consistency to get high search engine rankings online.